Selling Coffee Next To Starbucks: Get Your Marketing For Free And Reap Record Profits
July 18, 2008
We don’t know about most of you, but we grew up in a small town. There wasn’t even a stoplight, just a flasher, and even that was big news. As you might imagine, this has led us to fear most things corporate and big box—our general store (this was in the 90s, we swear) closed down for good when the new Super Wal-Mart rolled in to town 7 miles away.
But, dear small business owner, not every time you see the well-financed competition coming in to town, does it mean that you’re doomed to either sell out or shut down. With a little marketing ninjitsu, you can use their presence to reap record profits and cut costs like never before. How? Learn From Starbucks


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