Free TV And Radio Time: Five Websites To Get Recognized As An Expert

The first Google Image return for “experts”–really.

At one point or another every hardworking business owner has probably found themselves wondering how to get on the gravy train that is consulting work.  Those of us that are particularly lazy are big fans of thinking every time somebody from our industry is on TV or the radio “that should be me.”  As luck would have it, it’s depressingly easy to penetrate these circles (just think of how people in them can shape public opinion)–and there are multiple websites out there that will give you the first step up.

5.  ExpertClick.com

ExpertClick is essentially a yearbook, and one of the pricier options available to an individual looking for validation in the media.  That said–and Editor Mitchell Davis is emphatic about this–they spend that money mailing thousands of print editions to media members nationwide, which, in this internet age, may not be a half-bad way to drive site traffic.

4.  Guestshowcase.com

Guestshowcase isn’t so much a service to spread your name as it is a way to get on a list to get exposure–the “show” is based around interviewing experts in different fields, and can serve as a way to start a reputation as being media-friendly or good copy.

3.  PR Leads

PR leads is a service that sends out an email bast when reporters are looking for a specific topic, and allows you to pass on press releases to their distribution list.  For the most part, they’re happy to get out of the way, putting you largely in control of your own destiny.

2.  Mass Media Distribution

Take everything we said about PR Leads and apply it to Mass Media Distribution, except MMD has the option to send out a solitary release.  They also tout their large number of customer testimonials, always a positive sign, and especially with a demographic as…opinionated…as business owners.

1.  PR Web

PR Web–who, in the interest of full disclosure, is who this blogger uses–has by far the most extensive distribution list, endowing you with the ability to annoy up to 100,000 reporters at once.  It also has social media and search engine optimization tools integrated, and has a prive point in between 3 and 800 dollars–a relative bargain.

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